Web maintenance: Aug. 5 to 6

04/08/2021

Bibliocommons, our catalogue provider, will be performing system maintenance and will be inaccessible from Aug. 5 to 6 from 10 pm to 4 am. We apologize for the inconvenience.

Temporary closure: Alta Vista

05/08/2021

Due to upgrades to the front entrance, the Alta Vista branch will be closed from July 26 to August 17. There will be no returns or holds pick-up during that time. Alta Vista branch will reopen August 18 at 10 am.   

Step 3: More services inside most open branches

29/07/2021

Browsing, public computers, newspapers and magazines are available inside most of our 31 open branches, with capacity limits for two-metre distancing. Up to 200 items can also be put on hold.

Starting July 26:

Mask-wearing remains mandatory inside, and outside in line. For more details, go to Current Branch Services.

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Guide to Market Research, Ottawa

Market research is an ongoing process of gathering and analyzing information related to getting your products/services to the consumer. Understanding the wants and needs of your customer and the opportunities in the market is essential for business success.  
BDC (Business Development Bank of Canada) offers an overview of how to conduct market research. Also check out FedDev Ontario's introduction to market research

Emphasis in this guide is on resources that are free.

Primary Market Research

Primary Market Research is the data you gather yourself, about your market, your potential customers, and your future business prospects.  You must decide what information you’re looking for and how you will contact your target group. The following are resources to learn the various techniques involved in conducting Primary Market Research along with the most commonly used tools.  Also check out our topic guide on primary market research.

Secondary Market Research

Secondary Market Research is finding published research material, articles, and statistics, and analyzing it for your market, your business area.  For example, find contact details and financial records of companies (e.g., potential corporate sponsors, donors; competitors), find social and industrial trends, learn of new trends.  Below are resources that you can access free of charge.

For a Market Research consultation, book an appointment online.